Boston Technologies' client advocacy group recently completed the VPS Customer Satisfaction Research of Q4 2010. After reaching out to all of our VPS-using clients, we were able to collect an overwhelming number of responses and data. We have a solid amount of information for upper management to base the innovative direction of the next quarter for our Virtual Private Server service.
The ten-question survey asked clients to rate different aspects of the service we provide, one through five, one being “poor” and five being “excellent”. The final two questions required short answer responses that allowed the clients to add comments and suggest services they would like to see.
As VPS is our fastest growing product, we left no stone unturned when seeking out what our clients are looking for and where improvements need to be made. Before the survey, Boston Technologies had been preparing for a simple way for clients to access their VPS via iPhones, BlackBerries, iPads and other handheld devices, but before we began development on the project, we wanted to get a deeper understanding our clients’ needs. Surprisingly the clients surveyed showed little interest in mobile VPS capability, and so we will be prioritizing other developments above this project.
We also discovered through the survey that the amount of resources allotted per VPS is sometimes not enough for traders who run a series of very aggressive Expert Advisors or even multiple accounts at the same time. Another request was for an all-inclusive setup for creating the MT4 login through our automatic system, mapping to a bank trading account and then setting up the VPS. We learned that clients prefer the simplicity of one option to having multiple choices.
So how are we using all of this information? We are planning to make the VPS setup easier by integrating it with the initial setup. This will be easy to incorporate since our back office is dynamic and automated. In an effort to provide a better solution for large traders, we will begin implementing a three-tiered pricing system, thus giving clients better flexibility in choosing how to allocate their resources.
Projected to launch in March 2011, we will be offering a retail VPS option available by subscription to the general public (currently we offer the VPS service to our institutional clients’ end clients.) This new and improved VPS will not only have the different levels of subscription but it will also be totally customizable from your local computer. If you decide to implement a brand new EA onto one of your trading accounts and you do not want to run the risk of trade lag, you can log into your account and quickly request a greater amount of disk space or memory (our specialists will complete the set-up within a trading day) and will be billed accordingly, your invoice being pro-rated.
All in all, we have a lot of new and exciting options on the horizon for our Virtual Private Server users.
You can reach Derek with any questions or feedback at firstname.lastname@example.org.